ZIRO
Zero Middlemen. Full Value.
A direct farmer-to-buyer marketplace that eliminates the intermediaries extracting 28-38% of agricultural value. Farmers earn more. Buyers pay less. Everyone wins except the rent-seeker.
2%
platform fee
80-85%
to the farmer
15-20%
buyer savings
The Problem
The Invisible
Tax on Food
Between the farmer who grows your food and the buyer who purchases it, a chain of middlemen extracts enormous value - adding cost without adding worth. Farmers stay poor while food costs rise.
Middleman Extraction by Region
Middlemen extract 28-38% of agricultural value across the supply chain
Over 40% of value captured by intermediaries in most supply chains
More than 30% of agricultural revenue lost to middleman extraction
225%
more Ethiopian farmers could earn with direct market access
0.5%
farmer gain when export prices rise 1% - price asymmetry
30-90
days for farmers to receive payment through traditional channels
Captured
government subsidies intended for farmers get intercepted by middleman firms
The middleman adds no value. They don't improve the produce. They don't reduce risk. They don't innovate the supply chain. They simply stand between farmer and buyer, extracting rent from their position. ZIRO removes that position entirely.
The Solution
Remove the Middleman.
Keep the Value.
ZIRO replaces the entire middleman layer with transparent technology. Direct connections. Fair pricing. Instant payment. A 2% platform fee instead of 28-38% extraction.
Direct Farmer-Buyer Marketplace
Farmers list produce directly. Buyers purchase directly. No intermediary takes a cut. The marketplace handles discovery, matching, and logistics coordination.
Transparent Real-Time Pricing
Every participant sees real-time market rates. No information asymmetry. No hidden markups. Price discovery happens openly, preventing exploitation.
Instant Blockchain Settlement
Payment settles on-chain within minutes, not the 30-90 days farmers currently endure. Instant liquidity means farmers can reinvest immediately.
AI Quality Verification
Computer vision assesses produce quality objectively. No subjective grading by middlemen who benefit from undervaluing crops. Fair, consistent, transparent.
Trust Scores
Verified profiles for both farmers and buyers build reputation over time. Reliable participants are rewarded. Bad actors are surfaced and excluded.
Digital Passport Integration
NoxSoft Identity verification ensures every participant is real and accountable. One farmer, one identity. One buyer, one identity. Sybil-resistant by design.
2%
Platform Fee
Covers infrastructure, AI verification, blockchain settlement, and platform maintenance. That's it. No hidden costs. No rent-seeking.
The Economics
Value Goes to Those
Who Create It
A side-by-side comparison of where agricultural value flows. The difference is stark. The winner is clear.
Traditional System
Value extracted creates no additional worth. Middlemen profit from position, not contribution.
With ZIRO
Everyone wins. Farmers earn more, buyers pay less, and the platform sustains itself on a minimal fee.
The Value Redistribution
+18-23%
Farmer Gain
More revenue per harvest
15-20%
Buyer Savings
Lower procurement costs
0%
Middleman Share
Eliminated entirely
How It Works
Four Steps.
Zero Middlemen.
List & Verify
Farmers list their produce with photos. ZIRO's computer vision AI assesses quality, grade, and freshness - providing an objective, tamper-proof quality score visible to all buyers.
Discover & Match
Buyers browse verified produce with real-time market pricing. AI-powered matching connects farmers with the best buyers based on location, volume needs, and quality requirements.
Transact & Settle
When a deal is agreed, blockchain smart contracts handle settlement instantly. Payment lands in the farmer's wallet within minutes - no waiting 30-90 days for middlemen to release funds.
Build Trust
Every transaction builds reputation. Reliable farmers earn higher trust scores, attracting premium buyers. Reliable buyers get priority access. The system rewards honesty.
Geographic Expansion
India First.
Then the World.
Agricultural middleman extraction is a global problem. ZIRO starts where the need is greatest and scales with proven success.
India
2026
Sub-Saharan Africa
2027
Latin America
2027-2028
Global
2028+
India
Starting where the need is greatest and the market is largest. India's agricultural sector has deeply entrenched middleman networks - APMCs, commission agents, and multi-layered distribution. ZIRO's pilot targets high-value crops where middleman extraction is most visible.
28-38% middleman extraction in current system
Over 100 million farming households
Targeting initial pilot regions with cooperative partnerships
Sub-Saharan Africa
Africa presents the most extreme extraction - 40%+ captured by intermediaries. Ethiopian coffee farmers could earn 225% more with direct access. ZIRO brings transparent pricing and instant settlement to the continent's agricultural backbone.
40%+ middleman extraction across the continent
225% potential farmer income increase (Ethiopia case study)
Mobile-first design for regions with limited infrastructure
Latin America
Latin America's agricultural sector - from Colombian coffee to Brazilian soy - suffers from similar intermediary extraction. ZIRO expands its proven model to connect Latin American farmers directly with global buyers.
30%+ middleman extraction in most supply chains
Subsidy capture particularly prevalent
Strong cooperative culture aligns with ZIRO model
Global
With proven models across three continents, ZIRO scales globally. The platform becomes the default agricultural marketplace - not through force, but because direct trade simply works better for everyone involved.
Cross-border agricultural trade facilitation
Integration with NoxSoft infrastructure for global settlement
Localized for every major agricultural market
Farmers Deserve
Full Value
ZIRO is one of nine integrated NoxSoft products eliminating rent-seeking across civilization. Agricultural liberation is just the beginning.